Our family

The tradition of making good wine since over 60 years

Massimo Sobrero
Winemaker, wine quality and export sales manager

Winemaker, quality control manager in the cellars and commercial manager. It also directs the foreign market and international events.

Alessio Sobrero
Wine quality, Italy sales manager, marketing and hospitality

Winemaker and co-head of quality control in the cellars, he manages the italian market, welcomes guests in the winery and directs the Fosco Bistrot.

Piero Sobrero
Vineyards management, public relations

Company's founder, he manages the control of vineyards and public relations.


Salvano’s history dates back to the 1960s when, surrounded by the vineyards of Diano d’Alba, in the heart of the Langhe, Mr. Angelo Salvano began producing wines in his farmhouse (then called "Grillo"). The fame of his wines grew. He attributed his success to the fruit of hard work and the love of a fertile land. After WWII, the family tradition of wine making grew. Saverio Salvano increased his father’s vision and with an iron will, enlarged the winery and moved to Valle Talloria , where the name “Salvano” became synonymous with quality wine.

In 1982 Salvano grew again in yet another phase when Luciana Agnello and Piero Sobrero decided to realize their big dreams. They brought the company their ambitions and personal experiences to keep the traditions, tastes and smells of an ancient art of Langhe alive. During this phase, Salvano become a modernized company and successfully targeted a selected market with its high quality products. During the late 1980’s, the pair expanded sales to the US and German markets.




In 1991 the winery again entered a new phase. A new rustic style winery was built, reminiscent of the old farmhouses in Langa with arches and exposed brick. Salvano wines continued to gain notoriety, gratifying the passionate pursuit of quality shared by Luciana and Piero. In 1998 the family tradition added another generation when Luciana and Piero’s son Massimo Sobrero joined the company, as sales manager, followed by his brother, Alessio Sobrero as account manager in 2005. These two young men, along with their parents, are continuing the tradition of quality for which Salvano is known. Luciana currently serves as the General Manager and Piero oversees Public Relations as well as product quality.

Today Salvano wines are recognized and appreciated all over the world. Both the classic line of Salvano’s great wines and the handcrafted and hand sealed special bottles, mirror the tradition and the innovation of Langhe, the cradle of winemaking.


Langhe is the most important area in Northern Italy for quality and wine variety. Langhe is a land of gentle sinuous slopes set against the steep and rugged hills, where vineyards have been worked for centuries. This combination creates a landscape of haunting beauty and is even a candidate for the UNESCO World Heritage Site.
It is Langhe’s beauty and ruggedness which gave birth to one of the noblest art forms: the transformation of the cluster into wine. And the wines of the Langhe are the most prestigious in Italy, famous around the world: Barolo and Barbaresco, Barbera and Dolcetto, Moscato and Arneis. Even from the first years of production, Salvano paid great attention to its selection of grapes. The company owns vineyards in Ricca, Roddino, Barbaresco, Treiso, Serralunga, Monforte, in Roero and in Diano d’Alba (the historic land of the first seat of the cellar). The vineyards are treated and processed by farmers, according to tradition, in order to preserve the different features of every land. Earth and microclimate are the two elements for a perfect and unique grape. Salvano lets its grapes grow in these different vineyards where the soils of particular flavors and aromas each produce a unique grape. These grapes are further tempered by the microclimate of each vineyard. Distinct seasons, ideal temperatures both day and night, enhance the aromas and the presence of tannins to characterize each wine’s structure. These two elements transform the grapes into Salvano’s exclusive wines.




The aromas and flavors of these hand selected grapes from the vineyards in Langhe and Roero, are preserved in this wine and then aged in the cellar. Salvano’s cellars, carved from clay, are nestled in the substrate of Langa, up to thirteen feet deep… in the heart of Langa. The constant temperature of 10-15 ° C (50-59° F) allows the wine to maintain its organoleptic characteristics during the process of ageing.

Cellar and territory, this dualism starts with the vine and continues after the grape harvest up to bottling. The wine is an expression of the land, with its fragrances and flavors. These nuances are lent to the wine by a calcareous and clay land and are never the same in the various areas of production.

The current winery, built in 1991, consists of four departments : vinification, aging, bottling and storage. Salvano performs Certified Quality procedures during the cellar phases of production, where the natural characteristics of wine are guaranteed.

Taste and aroma: the authenticity of wine is a philosophy at Salvano. At Salvano the tradition of wine making meets technological innovation for each individual wine, from the stainless steel barrels to the constant temperature control. At the bottling line, we take pride in advanced wine-making technology. Our staff training ensures that we maintain the characteristics of each grape in each wine. There is almost a magical silence in the aging department, where Barolo, Barbaresco, Dolcetto and Barbera rest in large Slavonian oak casks, and in 225 liter and 1000 liter casks. This magical silence is almost a lullaby in the wine cellar dug deep into the heart of Langhe, cradling the ancient art of wine making.